La chambre des enfants
est aussi un lieu de jeu et de représentation. À travers, le jeu circule une multitude de stratégies allant de l’apprentissage de gestes stéréotypés jusqu’à la mise aux normes d’une vie mode d’emploi au service des marques. Notre hypothèse est de créer un jeu simplifié qui s’adresse aux enfants et à leurs parents, qui développe l’apprentissage de la réparation, de la bidouille électronique et développe la créativité à travers le dessin et l’imaginaire. Les décors et les stylèmes sont pensés, non comme vecteur de communication ou de branding, mais comme éléments appropriables par chacun, échangeables et partageables.
« Jasmine prefers to be called by her nickname, Jazzy. She lives in a big house in Kentucky, USA, with her parents and three brothers. Her house is in the countryside, surrounded by farmland. Her bedroom is full of crowns and sashes which she has won in ‘child pageants’. She is only four years old and has already entered over a hundred of these competitions. Her spare time is completely taken up with preparration and rehearsal. She practises her stage routines every day with a trainer who teaches her new steps. Each weekend, she participates in a different pageant, arriving on Friday afternoon, performing on Sturday, and attending the crowning ceremony on Sunday. By the end of the show, she is quite exhausted. Jazzy enjoys being pampered and treated like a princess – having her hair done and wearing pretty clothes and make-up, with false nails and a fake tan. It is a very expensive hobby and can cost her parents a thousand dollars for each pageant she takes part in. Jazzy would like to be a rock star when she grows up. »
Harrison is eight years old and lives with his parents in New Jersy, USA. He is an only child. He attends a privale school where hitting and teasing other children is banned. It takes two hours each way to get to school, but Harrison’s mother enjoys spending this quality time in the car with him. Their house is a mansion with an elegant marble staircase. Harrison’s bedroom has a big screem TV and en-suite bathroom. He has a separate playroom. The house is guarded by security men at the gates. Harrison is very special to is parents because they feared they would never be able to have children of their own. Harrison loves pizza and chocolate. He has several pets : two cats, a gerbil, fish and frogs. When he grows up he would like to become a vet.
Kaya is four years old. She lives with her parents in a small apartment in Tokyo, Japan. Most apartements in Japan are small because land is very expensive to buy and there is such a large population to accommodate. Kaya’s bedroom is every little girl’s dream. It is lined from floor to ceiling with clothes and dolls. Kaya’s mother makes all Kaya’s dresses – up to three a month, usually. Now Kaya has thirty dresses and coats, thirty pairs of shoses, sandals and boots, and numerous wigs. (The pig-tails in the picture are made from hairpieces.) Her friends love to come round to try on her clothes. When she goes to school, however, she has to wear a school uniform. Her favourite foods are meat, potatoes, strawberries and peaches. She wants to be a cartoonist when she grows up, drawing Japanese ‘anime’ cartoons.